Learn What 90% of Businesses Don't Know about SEO

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34+ Lessons

Working through a Live SEO Project - see the results from beginning to end

8.5 Hours

Covering every SEO topic you need including how to leverage AI technologies

Up to Date

Constantly revised and updated to keep up with the ever-changing world of SEO

Learn by Doing: Follow an Actual SEO Project from Start to Success

Tired of abstract SEO theories and scattered examples? Say goodbye to confusion. In this course, we take you on a real-world SEO journey. Watch as I transform an actual unoptimized WordPress website, guiding you through each step of the process. From initial audit to final optimization, you'll see firsthand how SEO strategies are applied in a live environment. No more guesswork - just clear, actionable insights you can immediately apply to your own website.

Our SEO Foundations Process

Our "SEO Foundations" service has been a game-changer for small businesses but we know not everyone can afford professional SEO, with our prices starting at $2,500. That's why we've created the SEO Foundations Course.

Now you can access the same powerful strategies we use for our clients at a fraction of the cost. Learn to boost your online visibility with this less expensive DIY approach.

Our 75 point SEO Checklist to keep you on track

The most important aspects of Technical SEO

Our Extensive search term research "how to"

Focus on page optimization that matters

Discover the most essential Backlinking strategies

Follow Our 75 Point SEO Checklist

Take the guesswork out of SEO next-steps with our SEO Checklist. Not only does this checklist serve as a guide for every project we do, it is also the outline for this course. We explain every step about how to use the checklist in detail.

Training Designed for Entrepreneurs, Employees, DIYers

Our course started out as a way to train employees and contractors in our SEO Foundations process, but it became much more. Now other businesses use it to train their employees and optimize their own websites!

Tracking

Learn to measure your SEO success with powerful analytics tools. Track rankings, traffic, and conversions to refine your strategy effectively.

Keyword Research & Strategy

Discover high-value keywords for your niche. Master tools and techniques to uncover search terms that drive targeted traffic to your site.

Competitor Analysis

Gain insights from your rivals' SEO strategies. Learn to identify their strengths and weaknesses to outperform them in search results.

On Page SEO

Optimize your website's content and structure. Enhance user experience and search engine visibility with proven on-page techniques.

Content Optimization

Create SEO-friendly, engaging content that ranks. Follow a our content checklist to ensure your pages meet all optimization criteria.

Technical SEO

Improve your site's backend for better search performance. Address crawlability, indexing, and site speed to boost your SEO foundation.

Local SEO

Dominate local search results for your business. Optimize for location-based queries and improve your visibility in Google My Business.

Backlinks

Build a strong, natural link profile. Learn ethical strategies to earn high-quality backlinks that boost your site's authority and rankings.

Amazing Resource!

Hi, I'm Ben

Entrepreneur, Writer, Developer, SEO

I like being a hero. I know that sounds a bit arrogant but understand, that's what my clients often call me.

The world of digital marketing is massive and it would be arrogant if I said my way was the "only way" or even the "best way" for all businesses. But here's the thing, my way of approaching search engine optimization works and it works well especially for small businesses.

I created this course so business owners could:

1. Optimize their websites themselves (especially the startup soloprenuer).

2. Understand SEO so if they hire an agency they'll know what they're buying.

3. Have a digital marketing training tool for their team.

If you're reading this, it's likely I created this course for you!

Some Common Questions About the SEO Foundations Course

How long will it take me to complete the course?

The depends on you but if you watch a video a day and complete a task a day, you should be able to complete it in about a month. Of course, some tasks are harder than others. The entire course is about 8 hours of content.

How much technical skill do I need to apply the strategies in this course?

If ZERO is your hundred year old grandmother and ONE HUNDRED is the guy (or girl) who created ChatGPT, you need to be about a TWENTY-FIVE in tech skill. This means you need to have a very basic understand about how the Internet and Websites work and you certainly need to be able to login to your site without much fear of breaking anything.

I explain everything in detail so you'll be able to navigate every step!

Do I need to have a WordPress website?

Though all of these principles can be applied to any site, this course shows specifically how to optimize a WordPress site. Some of the tools and plugins I reference only work within WordPress.

What if I start the course and realize it's just too much for me or my team to handle?

We can refund your purchase within 30 days no questions asked BUT we can also apply what you paid for the course to our SEO Foundations Process if you want to hire my team at Westover Web to complete the process for you.

This is a win-win for us both! You don't lose any money but still get the benefits of our SEO process AND we get to work with you and help your business move up in search!

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